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DeVasha Lloyd,
Thought Leader, Creative Strategist

DeVasha Lloyd, Thought Leader, Creative Strategist DeVasha Lloyd, Thought Leader, Creative Strategist DeVasha Lloyd, Thought Leader, Creative Strategist
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Career Highlights
Resume
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Do IT Deva Media
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DeVasha Lloyd,
Thought Leader, Creative Strategist

DeVasha Lloyd, Thought Leader, Creative Strategist DeVasha Lloyd, Thought Leader, Creative Strategist DeVasha Lloyd, Thought Leader, Creative Strategist
  • Home
  • Career Highlights
  • Resume
  • Education
  • Do IT Deva Media

The Digital Maven Redefining Health Media & Creative Brand Strategy.

The Digital Maven Redefining Health Media & Creative Brand Strategy.The Digital Maven Redefining Health Media & Creative Brand Strategy.The Digital Maven Redefining Health Media & Creative Brand Strategy.

EXECUTIVE SUMMARY

Visionary leader in healthcare media, and digital strategy with $100M+ in personal sales and 20+ years of experience driving revenue, strategic partnerships, and brand growth.  Adept at leveraging AI-powered solutions to enhance business strategy, marketing automation, audience targeting, and operational efficiency. Experienced in integrating AI-driven analytics, content generation, and personalization tools to optimize healthcare marketing and advertising outcomes. Co-founded and led a successful acquisition of Real Savvy Media to Disney Interactive Media Group, demonstrating a strong ability to build, scale, and exit a media business. Proven track record of building high-performing teams, executing innovative campaigns, and delivering measurable results that elevate brands and drive lasting impact.

Career Highlights

  • $100M+ in personal sales across healthcare media, publishing, and digital content industries, consistently exceeding revenue targets.
  • Held Leadership roles at Everyday Health Group, Forbes, WebMD, Natcom Global and more...
  • Founder of Do it DeVa Media, LLC.
  • Exit: Co-founded and scaled Real Savvy Media, leading to its acquisition by Disney Interactive Media Group.
  • Produced award-winning branded content for PBS and Fortune 500 brands, blending storytelling, media, and digital strategy to drive engagement.
  • Built and led high-performing sales teams for over 20 years, mentoring professionals and driving multimillion-dollar growth at major media and healthcare brands.
  • Developed strategic partnerships with top healthcare organizations and systems, including Mayo Clinic, Cleveland Clinic, Northwell Health, HCA, MD Anderson and Memorial Sloan Kettering.
  • Contract Published over 50 Business Books authored by Top CEOS with Forbes Books


ResumÉ

Vice President, Health Systems Partnerships: Everyday Health Group, 2024 -Current

  • Heading up all Hospital Media Sales across Everyday Health, driving revenue growth and strategic partnerships with top health systems.
  • Leading a team of 9 sales representatives, driving a 35% year-over-year revenue increase.
  • Implemented a new Hospital Media sales strategy to overcome AI-driven organic search challenges, resulting in 100% customer retention and a 42% upsell rate.
  • Launching Castle Connolly’s Top Hospitals & Thought Leadership Program, positioning leading health systems and executives at the forefront of patient trust and industry recognition.
  • Coaching and mentoring 6 junior sales managers, with 60% earning promotions within two years.
  • Developing and maintaining strategic relationships with key accounts, including Northwell Health, Mayo Clinic, Cleveland Clinic, and Memorial Sloan Kettering.

Vice President of Business Development: Forbes Books; 2021 - 2024

  • Led business development for the world’s most exclusive business book publishing division, achieving $10.5M in personal sales 
  • Achieved a 15% year-over-year increase in sales goals, driving sustained revenue growth in healthcare and pharma media.
  • Published 50 books under the Forbes imprint, elevating the voices of top CEOs and industry leaders.
  • Negotiated and closed six-figure publishing deals with Forbes-level CEOs, entrepreneurs, and thought leaders across healthcare, biosciences, and digital health.
  • Led multi-channel revenue growth initiatives, cross-selling and upselling PR, podcasts, digital media, and social campaigns to maximize client ROI and visibility.
  • Developed and executed high-impact thought leadership programs, positioning executives and healthcare brands as industry pioneers

Senior Director, Strategic Partnerships , WebMD; 2020-2021

  • Drove new business partnerships and revenue growth for WebMD’s $30M Health Systems Division, achieving $5.1M in health system revenue for the 2020 fiscal year amid pandemic challenges.
  • Managed end-to-end sales processes from prospecting to campaign implementation, ensuring alignment with organizational priorities.
  • Delivered successful digital media campaigns, including physician recruitment, referral, and reputation strategies, using WebMD and Medscape platforms.
  • Reviewed and approved Continuing Medical Education (CME) programs prior to publication.
  • Key clients included Cleveland Clinic, UCLA Health, Emory Healthcare, Kindred Health, and Dignity Health.

Director, Strategic Partnerships, Everyday Health; 2017 - 2020

  • Led the Everyday Health Hospital Direct and Programmatic Sales Division, driving new business partnerships and revenue growth across Everyday Health Consumer, What to Expect, and MedPage Today. Strategically managed the sales process from prospecting to implementation, addressing product scale challenges to deliver optimal campaign results.
  • Exceeded $4.3M in personal revenue for the 2019 hospital fiscal year.
  • Achieved $3.2M in personal sales in 2018, with a 43% close rate.
  • Devised and implemented a social media strategy that increased brand engagement by 45% across diverse demographics.
  • Partnered with major health systems, including Mayo Clinic, MD Anderson, Memorial Sloan Kettering, NYU Langone, and UPMC.

Vice President Partnerships, Citroen Wolf Publishing; 2014 - 2017

  • Directed all print and digital advertising sales activity in the women’s health division, securing consistent revenue growth.
  • Oversaw strategic customer relationships, tactical sales planning, and execution to close high-value opportunities.
  • Built, trained, and coached sales teams, with a revenue responsibility exceeding $15M annually.
  • Managed the RFP process and presented transaction order strategies to ensure client satisfaction.
  • Maintained strong client relationships with top pharmaceutical and device companies, including Cooper Surgical, Teva Pharmaceuticals, Medtronic, AbbVie, GSK, GE Healthcare, Philips, and Siemens..

Director, New Business Development, Natcom Global; 2012-2014

  • Led new business initiatives and revenue growth for an Emmy®-award-winning digital video organization. Directed long-range planning, strategy alignment, and financial accountability among sales, segments, and partner groups.
  • Expanded new business pipeline to $30M within three months, achieving a 53% close rate.
  • Managed an $11M book of client business, securing seven-figure, multi-year deals within the multicultural pharmaceutical sector.
  • Surpassed revenue targets by 160% in the first quarters of 2013 and 2014.
  • Developed partnerships with Yahoo Finance, CNN Español, The United Way, CBS Television, and RayCom.
  • Oversaw forecasting, pipeline analysis, and productivity metrics to ensure strategic alignment and growth.

Education

MBA in Healthcare Management, Keller Graduate School of Management | New York, NY | 2017

BA in Business Management, Audrey Cohen College (MCNY) | New York, NY | 2001

BA in Classical Voice Performance, Rider University, WCC | Princeton, NJ | 1999

Founder of Do IT DeVa Media, LLC.

About Do IT Deva

Do IT Deva is a strategic consultancy for hire, empowering businesses, individuals, and creatives to reach their full potential through strategy, sales and fundraising modeling, and innovative solutions. Rooted in collaboration, creativity, and data-driven strategy, we tailor high-impact solutions that drive revenue, brand growth, and long-term success—spanning industries.

By deeply understanding each client’s vision, we blend intelligence with execution, delivering clear, actionable results in brand storytelling, creative ventures, and business optimization. Whether refining a brand narrative, structuring revenue models, or spearheading innovative projects, Do IT Deva transforms ideas into measurable success.

Learn More

Our Services

Do IT Deva delivers strategic consulting to elevate businesses and fuel growth:

  • Business Strategy & Branding: Customized growth plans to help you define your brand, position yourself in the market, and create a compelling narrative that resonates. Our brand storytelling expertise ensures that your messaging is clear, impactful, and aligned with your business goals.
  • Creative Consulting: Stage, Theater & Television Production: Project Development & Creative Direction – From script refinement to production strategy, we help shape compelling narratives that captivate audiences.
  • Book Publishing: Enhance your personal brand and industry authority with our publishing and media exposure programs. We offer ghostwriting, book publishing, and marketing strategies to position you as a thought leader.
  • Media Consulting & Thought Leadership & Marketing: We help brands, executives, and industry leaders establish their authority, expand their influence, and maximize media exposure through strategic positioning, content creation, and high-impact marketing.
  • Healthcare Media & Marketing: We specialize in patient-focused campaigns, compliance expertise, and educational content that connect healthcare organizations with their audiences. Our team ensures that messaging is HIPAA-compliant, engaging, and results-driven.
  • Operational Efficiency: We help businesses streamline workflows, improve financial planning, and optimize team structures to drive efficiency and profitability.

Contact Me

DeVasha Lloyd, MBA

New York, New York

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