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DeVasha Lloyd, MBA
Thought Leader, Creative Strategist

DeVasha Lloyd, MBA Thought Leader, Creative Strategist DeVasha Lloyd, MBA Thought Leader, Creative Strategist DeVasha Lloyd, MBA Thought Leader, Creative Strategist
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Career Highlights
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DeVasha Lloyd, MBA
Thought Leader, Creative Strategist

DeVasha Lloyd, MBA Thought Leader, Creative Strategist DeVasha Lloyd, MBA Thought Leader, Creative Strategist DeVasha Lloyd, MBA Thought Leader, Creative Strategist
  • Home
  • Career Highlights
  • Resume
  • Education
  • Do IT Deva Media
  • Elevation Publishing

Thought Leadership & Publishing Mastermind & Healthcare Digital Strategist

Thought Leadership & Publishing Mastermind & Healthcare Digital StrategistThought Leadership & Publishing Mastermind & Healthcare Digital StrategistThought Leadership & Publishing Mastermind & Healthcare Digital Strategist

EXECUTIVE SUMMARY

With over 20 years of experience and $100M+ in personal sales, DeVasha Lloyd stands at the intersection of publishing excellence, healthcare media innovation, and digital transformation. She has led the creation and launch of countless books, magazines, and branded content initiatives—helping authors, publishers, and corporations craft powerful narratives that connect and convert.


As the co-founder of Real Savvy Media, which was successfully acquired by Disney Interactive Media Group, DeVasha demonstrated an extraordinary ability to build, scale, and exit media ventures through visionary leadership and strategic execution. Her expertise spans revenue growth, brand partnerships, AI-powered marketing, and digital audience strategy, making her a sought-after advisor for companies looking to future-proof their communications and elevate brand presence in competitive markets.

A forward-thinking strategist, DeVasha leverages AI-driven analytics, content generation, and personalization tools to enhance marketing automation, optimize targeting, and maximize performance outcomes—particularly across healthcare, publishing, and lifestyle sectors.


Beyond the boardroom, DeVasha brings the soul of a professional opera singer—a creative force who understands rhythm, emotion, and storytelling at their deepest levels. She approaches business like a symphony: orchestrating teams, ideas, and opportunities into harmonious success stories that inspire, engage, and endure.

Career Highlights

  • $100M+ in personal sales across healthcare media, publishing, and digital content industries, consistently exceeding revenue targets.
  • Founder of Elevation Publishing Group, LLc.
  • Contract Published over 80 Business Books authored by Top CEOS with Forbes Books
  • Founder of Do it DeVa Media, LLc.
  • Held Leadership roles at Everyday Health Group, Forbes, WebMD, Natcom Global and more...
  • Exit: Co-founded and scaled Real Savvy Media, leading to its acquisition by Disney Interactive Media Group.
  • Produced award-winning branded content for PBS and Fortune 500 brands, blending storytelling, media, and digital strategy to drive engagement.
  • Built and led high-performing sales teams for over 20 years, mentoring professionals and driving multimillion-dollar growth at major media and healthcare brands.
  • Developed strategic partnerships with top healthcare organizations and systems, including Mayo Clinic, Cleveland Clinic, Northwell Health, HCA, MD Anderson and Memorial Sloan Kettering.

ResumÉ

Vice President, Health Systems Partnerships: Everyday Health Group, 2024 -2025

  • Heading up all Hospital Media Sales across Everyday Health, driving revenue growth and strategic partnerships with top health systems.
  • Leading a team of 9 sales representatives, driving a 35% year-over-year revenue increase.
  • Implemented a new Hospital Media sales strategy to overcome AI-driven organic search challenges, resulting in 100% customer retention and a 42% upsell rate.
  • Launching Castle Connolly’s Top Hospitals & Thought Leadership Program, positioning leading health systems and executives at the forefront of patient trust and industry recognition.
  • Coaching and mentoring 6 junior sales managers, with 60% earning promotions within two years.
  • Developing and maintaining strategic relationships with key accounts, including Northwell Health, Mayo Clinic, Cleveland Clinic, and Memorial Sloan Kettering.

Vice President of Business Development: Forbes Books; 2021 - 2024

  • Led business development for the world’s most exclusive business book publishing division, achieving $10.5M in personal sales 
  • Achieved a 15% year-over-year increase in sales goals, driving sustained revenue growth in healthcare and pharma media.
  • Published 80 books under the Forbes imprint, elevating the voices of top CEOs and industry leaders.
  • Negotiated and closed six-figure publishing deals with Forbes-level CEOs, entrepreneurs, and thought leaders across healthcare, biosciences, and digital health.
  • Led multi-channel revenue growth initiatives, cross-selling and upselling PR, podcasts, digital media, and social campaigns to maximize client ROI and visibility.
  • Developed and executed high-impact thought leadership programs, positioning executives and healthcare brands as industry pioneers

Senior Director, Strategic Partnerships , WebMD; 2020-2021

  • Drove new business partnerships and revenue growth for WebMD’s $30M Health Systems Division, achieving $5.1M in health system revenue for the 2020 fiscal year amid pandemic challenges.
  • Managed end-to-end sales processes from prospecting to campaign implementation, ensuring alignment with organizational priorities.
  • Delivered successful digital media campaigns, including physician recruitment, referral, and reputation strategies, using WebMD and Medscape platforms.
  • Reviewed and approved Continuing Medical Education (CME) programs prior to publication.
  • Key clients included Cleveland Clinic, UCLA Health, Emory Healthcare, Kindred Health, and Dignity Health.

Director, Strategic Partnerships, Everyday Health; 2017 - 2020

  • Led the Everyday Health Hospital Direct and Programmatic Sales Division, driving new business partnerships and revenue growth across Everyday Health Consumer, What to Expect, and MedPage Today. Strategically managed the sales process from prospecting to implementation, addressing product scale challenges to deliver optimal campaign results.
  • Exceeded $4.3M in personal revenue for the 2019 hospital fiscal year.
  • Achieved $3.2M in personal sales in 2018, with a 43% close rate.
  • Devised and implemented a social media strategy that increased brand engagement by 45% across diverse demographics.
  • Partnered with major health systems, including Mayo Clinic, MD Anderson, Memorial Sloan Kettering, NYU Langone, and UPMC.

Vice President Partnerships, Citroen Wolf Publishing; 2014 - 2017

  • Directed all print and digital advertising sales activity in the women’s health division, securing consistent revenue growth.
  • Oversaw strategic customer relationships, tactical sales planning, and execution to close high-value opportunities.
  • Built, trained, and coached sales teams, with a revenue responsibility exceeding $15M annually.
  • Managed the RFP process and presented transaction order strategies to ensure client satisfaction.
  • Maintained strong client relationships with top pharmaceutical and device companies, including Cooper Surgical, Teva Pharmaceuticals, Medtronic, AbbVie, GSK, GE Healthcare, Philips, and Siemens..

Director, New Business Development, Natcom Global; 2012-2014

  • Led new business initiatives and revenue growth for an Emmy®-award-winning digital video organization. Directed long-range planning, strategy alignment, and financial accountability among sales, segments, and partner groups.
  • Expanded new business pipeline to $30M within three months, achieving a 53% close rate.
  • Managed an $11M book of client business, securing seven-figure, multi-year deals within the multicultural pharmaceutical sector.
  • Surpassed revenue targets by 160% in the first quarters of 2013 and 2014.
  • Developed partnerships with Yahoo Finance, CNN Español, The United Way, CBS Television, and RayCom.
  • Oversaw forecasting, pipeline analysis, and productivity metrics to ensure strategic alignment and growth.

Education

MBA in Healthcare Management, Keller Graduate School of Management | New York, NY | 2017

BA in Business Management, Audrey Cohen College (MCNY) | New York, NY | 2001

BA in Classical Voice Performance, Rider University, WCC | Princeton, NJ | 1999

FOUNDER OF ELEVATION PUBLISHING GROUP, LLC

About Elevation Publishing

Elevation Publishing Group is a full-service boutique publisher committed to delivering high-quality, customized publishing experiences. We are uniquely positioned to support visionary authors, thought leaders, and brands with professional execution, full creative control, and strategic alignment for long-term platform growth.


With decades of combined experience across writing, editing, design, production, marketing, and distribution, our team delivers elite, concierge-level publishing support from concept to global release.


More than a traditional publisher, Elevation Publishing Group is a strategic media partner for leaders and creatives who want to transform ideas into influential stories. With deep roots in health media, AI-driven strategy, and publishing innovation, our mission is to elevate influence, accelerate growth, and bring to life high-impact content that resonates, converts, and endures.


Founded and led by DeVasha Lloyd, a publishing expert and visionary in healthcare media and digital strategy, Elevation champions an author-first, results-driven philosophy. We merge publishing mastery, healthcare expertise, and digital innovation to help clients build credibility, expand reach, and drive measurable business outcomes.

Learn More

Founder of Do IT DeVa Media, LLC.

About Do IT Deva

Do IT Deva is a strategic consultancy for hire, empowering businesses, individuals, and creatives to reach their full potential through strategy, sales and fundraising modeling, and innovative solutions. Rooted in collaboration, creativity, and data-driven strategy, we tailor high-impact solutions that drive revenue, brand growth, and long-term success—spanning industries.

By deeply understanding each client’s vision, we blend intelligence with execution, delivering clear, actionable results in brand storytelling, creative ventures, and business optimization. Whether refining a brand narrative, structuring revenue models, or spearheading innovative projects, Do IT Deva transforms ideas into measurable success.

Learn More

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DeVasha Lloyd, MBA

New York, New York

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